SFV
We're an early stage venture firm that invests in the future of healthy foods and products.
How we work
We play
in the
whitespace.
We're interested in what's transformative, not just what's trending. We identify charismatic products that fill overlooked market gaps and disrupt complacent categories.
We partner with entrepreneurs whose vision is matched by their drive — who infuse their products with their passions to develop beloved brands that endure.
We bet
on talent.
We
accelerate businesses.
We draw on trusted relationships with best-in-class suppliers, distributors, and retailers to create new opportunities for our brands, whether we're capturing shelf space or headspace.
Partners
We have a passion to
develop
brands
Insights
Read our
recent
published
news.
25 of The Fastest Growing DTC Brands
Read MoreHere are the 25 fastest-growing DTC brands, according to monthly traffic and Q3 growth from Similarweb data.
Plant-based Functional Drink Mix Brand Cure Launches Rebranded Packaging That Hints At Expanded Categories
Read MoreCure, the functional drink mix brand celebrated for its all-natural electrolytes, launched rebranded packaging to communicate its value proposition of premium, plant-based ingredients and allow the brand to expand its portfolio beyond hydration.