Simple Food Ventures


We're an early stage venture firm that invests in the future of healthy foods and products.

How we work

We play
in the

We're interested in what's transformative, not just what's trending. We identify charismatic products that fill overlooked market gaps and disrupt complacent categories.

We partner with entrepreneurs whose vision is matched by their drive — who infuse their products with their passions to develop beloved brands that endure.

We bet
on talent.

Simulate Nuggs

accelerate businesses.

We draw on trusted relationships with best-in-class suppliers, distributors, and retailers to create new opportunities for our brands, whether we're capturing shelf space or headspace.


Read our

25 of The Fastest Growing DTC Brands

Read More

Here are the 25 fastest-growing DTC brands, according to monthly traffic and Q3 growth from Similarweb data.

Plant-based Functional Drink Mix Brand Cure Launches Rebranded Packaging That Hints At Expanded Categories

Read More

Cure, the functional drink mix brand celebrated for its all-natural electrolytes, launched rebranded packaging to communicate its value proposition of premium, plant-based ingredients and allow the brand to expand its portfolio beyond hydration.