We back founders building the next great consumer brand.
Simple Food Ventures partners early with food and beverage founders who are building brands with real retail velocity and national scale potential. We're operators first — we've built CPG companies, managed retail relationships, and navigated the exact challenges you're facing.
Submit your companyWhat we invest in
- Food and beverage brands at pre-seed through Series A
- Companies with demonstrated or emerging retail velocity
- Founders building toward national distribution
- Better-for-you categories with structural tailwinds
What we look for
- Organic repeat purchase — not promotion-driven
- Cultural resonance with modern consumers
- Clean, differentiated product with a clear 'why now'
- A founder with deep category conviction
- Unit economics that improve as you scale
How we help
We're hands-on partners — not just check writers. Once we invest, we work alongside you on the things that matter most in early retail growth.
- Retail strategy, buyer targeting, and go-to-market planning
- Financial modeling, FP&A, and capital strategy
- Distribution expansion and velocity optimization
- Strategic introductions to retail partners and co-packers
How to pitch us
No pitch deck required to start. A short overview of what you're building, current traction, and your ask is enough to get a conversation going.
If you have a deck, include it. Keep your intro concise — we read everything and respond when there's a fit.
What happens next
Submit your overview
Share your company, deck, and a short note on what you're building and where you are.
Initial review
We review every submission. If there's a potential fit, we respond within two weeks.
Introductory call
A focused 30-minute conversation to understand your brand, vision, and current traction.
Deep dive
We go deeper on your retail strategy, financials, and category dynamics.
Decision
We move quickly. If we're aligned, we share terms and work toward closing efficiently.
Ready to connect?
Send a short overview and deck. We review inbound quickly and respond when there is a fit.