Cure’s first product is a hydration mix based on the gold standard of rehydration. Known as ORS, it’s a perfectly balanced formula developed by the World Health Organization that can hydrate as effectively as an IV drip. Cure is the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn’t.
Cure Hydration offers all-natural, science-backed functional beverages.
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Cure, the functional drink mix brand celebrated for its all-natural electrolytes, launched rebranded packaging to communicate its value proposition of premium, plant-based ingredients and allow the brand to expand its portfolio beyond hydration.