Simple Food Ventures

CURE Hydration

Cure Hydration offers all-natural, science-backed functional beverages.

Cure’s first product is a hydration mix based on the gold standard of rehydration. Known as ORS, it’s a perfectly balanced formula developed by the World Health Organization that can hydrate as effectively as an IV drip. Cure is the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn’t.

Founded

2019

Founders

Lauren Picasso

Partnered

2022

Status

Unrealized

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25 of The Fastest Growing DTC Brands

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Here are the 25 fastest-growing DTC brands, according to monthly traffic and Q3 growth from Similarweb data.

Plant-based Functional Drink Mix Brand Cure Launches Rebranded Packaging That Hints At Expanded Categories

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Cure, the functional drink mix brand celebrated for its all-natural electrolytes, launched rebranded packaging to communicate its value proposition of premium, plant-based ingredients and allow the brand to expand its portfolio beyond hydration.